(Dave Crosby/Flickr)
4 April 2015. The USC Center on Public Diplomacy is offering a workshop on evaluation of public diplomacy outcomes, 18-20 May 2015, at USC Center’s offices at 701 Pennsylvania Ave., N.W. in Washington, D.C. The workshop — Effective Public Diplomacy: Evaluation and Impact — aims to address the challenge of understanding and connecting assessments to audience awareness and attitudes related to public diplomacy.
The workshop is designed to give participants a working knowledge of common research and analytical tools needed to develop and implement successful public diplomacy programs. As a result of the program participants are expected to …
- Get a clear explanation of the various kinds of evaluation tools available
- Learn to combine basic social media analytics with traditional methods of program evaluation
- Gain tips and advice on conducting actionable evaluation with limited resources
- Become more discerning users of research and data resources.
The workshop has five modules:
- Foundations of Public Diplomacy Strategy and Analysis
- Understanding Research Methodology and Measurement Tools: Part I
- Understanding Research Methodology and Measurement Tools: Part II
- Digital Tools and Real-Time Analytics for the PD Practitioner
- Strategic Decision Making in Program Management
For more details, including fees, see the USC Center on Public Diplomacy Web site.
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